Fashion Label Gucci has opened a restaurant in Los Angeles
Gucci Osteria da Massimo Bottura occupies the rooftop of the brand’s store on Rodeo Drive, a two-mile-long street in Beverly Hills that is host to a parade of luxury fashion boutiques.
The restaurant takes part of its name from head chef Massimo Bottura, who has created a “deeply Italian” menu for the venue.
This marks the second time that Bottura has partnered with Gucci. Back in 2018, the three-Michelin-star chef worked with the brand on its eatery in Florence, Italy. This sits inside the store-cum-museum Gucci Garden that both sells and exhibits unique Gucci pieces.
The 50-cover LA location is designed to be an “intimate and cosy” space that nods to the opulent aesthetic of the existing Florence venue.
It has a private entrance at street level, where the restaurant’s name is written across an illuminated slab of pale marble. Guests are greeted in a lobby upstairs, which is covered in tree-printed wallpaper from Gucci’s homeware range.
Star-shaped spotlights punctuate the black ceiling, while an ornately patterned red rug overlays the parquet wooden floor.
Star forms appear again on the mosaic floors of the restaurant’s outdoor terrace, which looks out over Beverly Hills’ bustling, palm tree-lined streets.
A series of jade-green steel beams run overhead, supporting a sheet of awning that can be pulled across to shield diners from the sun.
Dining tables with red-marble countertops are dotted throughout, along with wicker, bistro-style chairs.
An antique wooden pulpit has also been repurposed as an outdoor bar counter.
Concertina glazed doors close off the indoor eating area, which is anchored by a huge, curved seating banquette upholstered in merlot-red velvet.
Gucci is part of a growing wave of high-end fashion houses that have their own restaurants – Louis Vuitton recently threw open the doors to Sugalabo V, an eatery set within its store in Osaka, Tokyo.
Tucked behind a speakeasy-style door, the intimate dining space features chocolate-brown surfaces and jewel-tone furnishings.