World’s Most Expensive Perfume at USD 1.3m

PUBLISHED ON Apr 17, 2019

The world’s most magnificent perfume is up for grabs at USD 1.3m. We think it’s certainly one of a kind.

After all, how often do you come across a bottle of perfume worth that amount?

The Spirit of Dubai Parfums by Nabeel, an fragrance brand from the UAE unveiled Shumukh, the world’s most magnificent perfume.

Shumukh,  translates to ‘deserving the highest’, is set with 3,571 sparkling diamonds (totalling 38.55 carats).  Topaz, pearls, 18 karat gold and pure silver also top the piece. It showcases seven key elements: pearl diving, falconry, Arabian horses, roses, luxury, Arabian hospitality, and Dubai’s stature as a ‘city of the future’.

World’s Most Expensive Perfume From the Founder

Mr Asghar Adam Ali, Founder, Chairman and Master perfumer at Nabeel Perfumes Group of UAE designed and executed the perfume. Artisans and master craftsmen from Switzerland, Italy and France – including the recipients of Meilleurs Ouvriers de France also joined.

Shumukh is the only perfume to hold two Guinness World Record titles, including ‘Most diamonds set on a perfume bottle’, and ‘Tallest remote controlled (RC) fragrance spray product’.  The perfume is customizable and offers the opportunity to have bespoke modifications incorporated. All diamonds and precious stones are accompanied by individual certificates of authenticity.

“With a history of passion for perfumery that has spanned 47 years and a keen eye for jewelry design, my dream was to bring to life a ‘history in the making’ concept with innovation at its core,” Mr Ali said. “My vision was not only to capture Dubai’s persona in one monumental piece of art. It is to create a fragrance that embodied the pinnacle of luxury in the world of perfumery.”

“Today, I am very proud of Shumukh. It is evocatively stunning and bespoke creation combing art, jewelry design and perfumery. It is concurrently also the holder of the highest number of Guinness World Records in the world of perfume industries”.

Source: GQ