Lexus Is Going Into The Yacht Business
There’s a new boat in town: Lexus has revealed it’s no longer just a luxury automaker. The move is part of the company’s larger vision to be a full-service purveyor of the luxurious lifestyle, one that doesn’t stop at owning nice cars. The original concept for the flagship boat, the Lexus Sport Yacht, was announced in 2017 as a concept vessel.
The majestic 13-metre (42-feet) fibre-glass body boasted two V8 engines and a 49-mph top speed, with room to charter up to eight guests. The concept won an award at the Japan International Boat Show last week where Toyota Motor Corp. took the opportunity to make an even greater splash by announcing that the Sport Yacht would receive also major upgrade.